What Exactly Is a Launch Party?


On November 20, I and my fellow authors of Tails of the Apocalypse—a short story anthology with 14 stories of animal heroism set in dystopian landscapes—are hosting a launch party for the collection. I’ve invited a lot of my Facebook friends, many of whom aren’t in the indie publishing world, per se. So some of them have asked: “What, exactly, is a launch party? Is NASA involved?”

If only! Wouldn’t that be a blast! A-hem.

Nope, in case you’re wondering, here’s what a launch party is. It’s a celebration. It’s a coming together of writers, readers, and fans to break a bottle of champagne over the bow of a newly launched written work: non-fiction piece, novel, single short story, collection of tales, whatever. In the case of Tails, it’s an opportunity for fans of these fantastic writers to get together online and wax hilarious about whatever topics come up. And if those happen to actually involve the collection on display, all the better. (That, by the way, is not a requirement.)

Tell Us, O Wise One: How Do You Know of These Things?

Tails of the Apocalypse publishes on Amazon 11/20/15. $1.00 from each sale will be donated to Pets for Vets.

I experienced my first launch party when the short-story collection Synchronic: 13 Tales of Time Travel lifted off in May 2014. I’d scored an advanced reader copy (ARC) and was blown away by the quality of the tales in the collection. And when I saw the Facebook Event come up for the launch party, I was excited to attend but also a little wary.

I’m old enough to remember when the Interwebs were a big, scary unknown where everybody was not supposed to know your name. (No doubt, you can tell I’m older based on my unsubtle Cheers reference.) These days, Facebook is where a lot of people will let you know if they had mayo or mustard on their hamburger for lunch; but it wasn’t always so. Also, I’m a gamer, and I’ve had very negative experiences in massively multiplayer online (MMO) games where people can, quite frankly, be jerks—a tendency encouraged by the veil of anonymity the Internet affords us. (Ironic, isn’t it, given how it simultaneously encourages transparency regarding mayo or mustard? But I digress…)

So when the Synchronic launch party came up, the idea of interacting with a bunch of people I didn’t know was intriguing but a little off-putting. Still, I’d spent my time reading the awesome stories in the collection and, I figured, if I got bored or generally just had a meh time, I could just say my farewells and log off.

I was on a business trip to El Paso, and it was after 5 p.m. It was a Thursday. I remember those details so specifically because my experience at the Synchronic launch party was so positive. I logged on some time before 6 p.m. and looked up later to find it was almost 10 p.m. Time flies, and all that.

Meeting authors I admired was a ton of fun. There’s that star-quality aspect, of course, born of my admiration for the stories I’d read. But finding out they were real people like me—and that they wanted to give me free stuff, one of the characteristics of launch parties, by the way—made them even cooler to hang out with.

Interacting with other ARC readers and fans of these authors was a great communal experience in which we shared appreciation for the works in the collection and many other things—TV shows, other works and authors, favorite foods (chocolate was a popular topic, but isn’t it always?). In fact, I bet I gained at least a dozen Facebook friends from that experience, and they remain my friends a year and a half later.

Wow, That Sounds Great! How Does It Work?

Chris and Queenie, ca. 1969.

A very young me and Queenie, ca. 1969. Photos like this one are included in the anthology for each author.

First, you have to sign up on Facebook to attend. (Here’s the link to the Tails of the Apocalypse launch party on 11/20/15.)

During the party, an author hosts a Facebook chat for half an hour or so. They’ll usually prime the pump of conversation with a question apropos of the book being launched, but eventually they’ll end up talking about whatever’s on the minds of the folks attending. They also give away free copies of their books or other materials to a lucky few random winners of some excuse-to-give-you-free-stuff contest. If it’s a collection that’s being launched, the changing of the guard occurs every half hour or so, and another author takes over hosting by starting a new chat. (The host schedule for our little soirée is noted at the top of the Tails Facebook Event, by the way.)

Another nice thing about launch parties? They’re very casual. And there are no web cams! So, come dressed (or not) as you like! It’s all chatting and commenting with a keyboard. Even better than a real party, you can edit what you say before you say it! (One of my personal favorite characteristics of launch parties, actually.)

Another way they’re casual—come and go as you please! Kids just get home from school? Take a break and get them going on their homework. Time to make dinner? Exit the party for an hour and take care of business. Come back if and when you can and hop right into whatever conversation is happening.

Traditionally, launch parties occur on the day a book is published, and that’s also true for Tails of the Apocalypse. Pre-orders are available and will start winging their virtual way to purchasers on November 20.

So that, in a nutshell, explains the Mystery of the Launch Party. Drop in on ours! We’d love to chat with you about whatever lit’rary (or not) topics are on your mind. And if you can’t make the Tails launch party, no sweat. I encourage you to find another one for an author or newly published work you like. Remember: they’re casual, everyone is there to have fun, and you can come and go as you please. Come for the free stuff, stay for the goofy conversation!

About Chris Pourteau

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